Augmented Reality

​​What it is?

Augmented reality (AR) is a technology that allows digital elements to be superimposed on the real world, creating a new visual and interactive experience. In industry, AR can have several applications including maintenance, training and customer service.

Training on newly installed machinery, as well as for new operators, is thus enhanced and facilitated by an interactive tool within reach of a smartphone: instead of leafing through important paper manuals the operator, even if only for a quick review, can access training content in a few seconds and clicks.

The benefits are the reduction of service costs and error rates, but above all the improvement of the quality of interventions.

Customer service can be enriched and personalised using AR, which allows customers to service their machines independently, with the visual and easy support of a solution that provides them with all useful information on the equipment.

For the development of the new technology, MVM has decided to put its trust in MyWebAR an American company specializing in augmented reality solutions.

How MVM/Businaro's AR works

After activating the camera from a smartphone by framing the predefined QR-codes applied on various points of the machines, M.V.M. / BUSINARO's AR allows, after choosing the desired language and activating the augmented reality scene by re-framing the entire marker, to show a featured content. It could be a video regarding the specific feature or function,  a pdf, an audio, contacts, etc.

The style is suitable, above all, for quick training and information.